Expertise and Interests

qualitative mixed methods & research through art and design

digital transformation

user experience design & innovation

organizational structures

strategic concept development

participatory work

Anna Keilbach

Originally, Anna  studied Communication Design (BA) at the »Hochschule für Gestaltung Schwäbisch Gmünd« and the »Lahti University of Applied Sciences«. In addition to her studies, she developed communication concepts and empirical evaluations for the Mercedes-Benz‘s Lifestyle Configurator. Furthermore she has performed design workshops for pupils on behalf of the »Foundation Deutsches Design Museum« and the »German Design Council«. Hereby she is able to spread her commitment: to understand design as a process and as course of actions, and not only to reduce it to the purely formalaesthetic design. Anna is firmly convinced, that design has a valuable impact toward understanding and change. That is why she investigates the role and adoption of design in inter- and transdisciplinary contexts. Her aim is to shape the future in a sustainable way and to make a positive contribution to society.


Since 2015, Anna has been part of the design:transfer‘s expert team. After she had completed her Master Strategic Design in 2016, she started to work as research assistant at the »Technischen Hochschule Ingolstadt«. Her tasks included the preparation and delivery of lectures in the study programme »User Experience Design« and »Business Information Systems« as well as doing research projects, which include process analysis at firms. In order to pursue her interests of practice-based research,  Anna has undertaken a research candidature at RMIT University's PhD program »Business Information Systems« end of 2018.